Over the past 30 years, I’ve been a Designer, a Design Director, a Creative Director, and a Brand creator.

Let's start by acknowledging that every creative endeavor is a product of different perspectives. As designers, we know that creativity is all about seeing things in a new light and discovering the hidden gems between the lines.

As a typographer and designer, I strived to craft visually appealing and impactful communication ideas. When I stepped up to become Head of Design and then Creative Director, my focus broadened to creating a culture of excellence in art and communication and nurturing strong relationships both within the agency and with our clients. 

Over the years, I've had the privilege of working with some of the great names in the industry, including Saatchi’s, Mojo, Lowe, BBDO, TBWA, St Lukes, Mother, Kastner and Partners, DDB, BBH, Ogilvy, Naked Communications, and, of course, the myriad of clients they had gathered both large and small.

My ultimate goal is to be a catalyst for change - to spark new conversations and encourage fresh ways of thinking. Whether I’m working to create a new brand, developing a new campaign or helping a client navigate the ever-changing landscape.

It’s about crafting a compelling brand story that resonates with people on a deeper level, developing trust and loyalty in a world where these attributes are becoming more and more precious.