Brand Development
GOFREELANCE - LAUNCHED 2018
This is all about using one’s creative insight to see a business opportunity for their client and bring it to market.
The insight: Dubai lacked real creative freelance talents within its community environments due to complicated processes and large fees for licenses. I saw an opportunity, produced a strategy, a brand and executions and then pushed various elements in TECOM Group to make something happen. GoFreelance was born within a month and continues to grow and benefit Dubai’s creative sector.
https://www.broadcastprome.com/news/tecom-launches-gofreelance-to-boost-the-gig-economy
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Seha PROPOSAL
Seha is one of the largest medical institutes in the UAE. It’s been around for as long as the young country can remember however over the years has fragmented into different hospital units and suffers from a lack of cohesion. They are considered to be old and slow with a poor record of service. They wanted to open to a new era involving brand-new facilities and processes. First things first.
My job was to put a proposal together outline not only and potential unifying brandmark and positioning but also suggest some ways to engage and strengthen their offering with a more accessible and friendly visual representation for this new area.
Glenvilet PROPOSAL
A wee look into the way I think when responding to a brief and formulating an initial campaign and plan.
Glenlivet had established a targeted audience in the region. A region where alcohol is available but restricted. India is one of the top markets for whiskey and they wanted to capture more of that market demographic in Dubai.