Tecom Group - Creative Head

As a Creative Director and Designer, I had the pleasure of working with Tecom Group, a dynamic campus-like environment that serves as an economic zone establishment under Dubai Holding. My mission was to mentor and establish a high-quality internal marketing division that could help grow Dubai's economic base.

In collaboration with the existing team, I developed a creative strategy that led to the creation of GoFreelance, a simple process that helped individual creatives establish themselves in Dubai. This initiative not only introduced more talent to the region but also enabled businesses to expand and contract as economic conditions demanded.

One of the most enjoyable aspects of working with TECOM Group was the ability to help instigate a cultural shift that established a common voice for all employees, a sense of purpose, and a mission belief of "together we stand." This transformational initiative drove purpose and passion for the entire team and lasted for two years.

As a mentor, I had the privilege of taking a group of talented Graphic Designers and Art Directors and turning them into a cohesive and caring unit. It was immensely gratifying to see some of the team members move on to bigger and better positions, taking on leadership roles, and believing in their worth.